More signals, smarter workflows, and a platform built for impact
Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.
March 10, 2026These enhancements to Hootsuite Amplify help you scale employee advocacy by rewarding high-impact interactions and streamlining the sharing experience.
March 31, 2026
Browse all product updates
- April 27, 2026
Google Drive Integration in Create
You can now browse, search, and attach multiple assets from Google Drive directly within Hootsuite.
- April 20, 2026
Google Business Profile Reviews in Inbox
Manage local brand reputation by responding to reviews directly within your social care workflow to ensure faster response times and a unified view of customer sentiment.
- April 20, 2026
Unlocking Insights across Mastodon + Fishbowl + Truth Social
Accessing data from these new networks is simple through your standard Talkwalker Listening setup, without requiring you to log in or connect individual tokens for each new source.
- April 19, 2026
More signals, smarter workflows, and a platform built for impact
Solving your biggest challenges with a new listening channel, integrated AI and smarter automations
- April 14, 2026
Yeti Agent: Page aware answers
Yeti Agent: Page aware answers lets you get instant, contextual AI answers by automatically recognizing the active topics and filters on your Talkwalker page, helping your team find critical insights much faster.
- April 9, 2026
Edit Link Previews -aka Cards- for “X”
Edit Link Previews for X lets you customize the title and media for the links you share on X to ensure your posts look professional and drive higher engagement.
- April 8, 2026
Global Search for Dashboards
Global Search for Dashboards accelerates your team's time-to-insight by providing immediate, cross-account visibility and eliminating the manual friction of enterprise-scale reporting.
- April 2, 2026
Do more with smarter Planner controls
Hootsuite Planner enhancements reduce calendar friction: quote and reshare X and Facebook posts without leaving your schedule, and manage posts faster with a new card menu for editing, duplicating, and brainstorming
- March 31, 2026
Scale employee advocacy and drive social ROI with Amplify
These enhancements to Hootsuite Amplify help you scale employee advocacy by rewarding high-impact interactions and streamlining the sharing experience.
- March 31, 2026
Accelerate your strategy with Hootsuite’s latest mobile updates
Mobile strategy continues to evolve with new functionalities for you on the go, ensuring that managing your social presence is as efficient on your phone as it is on your desktop.
- March 27, 2026
SCIM enhancements: Support Roles & Lifecycle Management
SCIM Enhancements for Support Roles and Lifecycle Management automatically sync your identity provider groups with Hootsuite permission levels to ensure your team has the right access from day one.
- March 25, 2026
Owly GPT, your central hub for strategy
OwlyGPT acts as your central social strategy hub by accelerating content production and performance analysis to help you scale your brand presence.
- March 23, 2026
Instagram Collaboration Tracking in Analytics
Instagram Collaboration tracking in Analytics integrates partnership data into your performance reports to close attribution gaps and prove the true ROI of your brand collaborations.
- March 12, 2026
Partial Keyword Matching for Inbox automations
Previously, keyword automations only supported exact matching. With this update, partial matching allows automations to detect broader keyword variations. For example, the keyword “snow” can also match words like “snowflake.”
- March 10, 2026
LLM Insights in Hootsuite
Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.
Unlock insights tailored to your business
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